Here are some suggestions on how to market Zip :
Email Marketing: We recommend sending out an introductory email letting customers know you are now offering installments through Zip . You can continue to include Zip in your brand’s email footers and abandon cart emails as a friendly reminder that your products can be enjoyed now, and paid for overtime.
Dedicated FAQ Page: On average, our merchants with a dedicated FAQ page see a 13% decrease in Zip related support questions.
Homepage Feature/Banner: Bring awareness to the partnership with a homepage feature letting customers know your products are even more accessible with Zip .
Paid Marketing: If it’s within your budget, including Zip in your retargeting ads is a great way to optimize your campaign efforts.
You can download Zip assets, including buttons and logos here.